This is perhaps the most interesting puzzle genre as seemingly every year there’s a hit game that has some kind of a new twist to the puzzle gameplay. Noteworthy in the Puzzle genre is the Other Match-3 sub-genre that grew 90% with games Match 3D (AppLovin) and Zen Match (Good Job Games). Hypercasual games increased in-app purchase revenue by a respectful 26% while Puzzle games, the second-largest genre on mobile after Strategy, continued to grow at a market rate of 15% year-over-year. The growth was across the whole genre with honorable mentions going to Playtika’s Solitaire Grand Harvest ($53M, +56% YoY), Yalla Ludo from Yalla Technology ($49M, +187% YoY), Solitaire Cruise Tripeaks from Applovin ($34M, +504% YoY) and Dice Dreams from Superplay ($18M, +1446% YoY) The fastest IAP revenue growth (+42%) occurred in the Tabletop Games genre. And to be even more accurate, Hypercasual games was the only genre that continued to grow in terms of downloads last year. ![]() ![]() The downloads for the mobile games market declined 5%. When it comes to downloads, casual games were downloaded 33 Billion times, which despite the astonishing number is just a tad less than a year ago. ![]() While the double-digit growth is impressive, it’s nothing compared to the year before 2020 when the category boomed by a whopping 36%. As a whole, the growth of the Casual Games category in 2021 generated 17% more in in-app revenues (excluding China, Japan, and Korea), while the overall mobile games market revenues grew 14%.
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